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jeudi 4 juin 2015

How to attract more tourists?

Across Rennes, "tourism is also the vector of job," says Honoré Puil, managing vice president at commercial planning, crafts and tourism. The economic benefits are estimated at € 240 million and about 9,000 salaried jobs in the country of Rennes. "In the economic climate that we know is a die support. "

Rennes has been engaged for several months thinking with municipalities, authorities and tourism professionals to define a tourism development strategy for 2013-2020. Adopted Thursday it aims to boost the attractiveness of the destination "Rennes", both for the business tourism as the leisure tourism: development of short stays and discovery tours, creating a strong event, setting enhancement of cultural life, local heritage, dynamism and innovation capacity of the territory, not to mention shopping or a festive image of the city ...
This strategy will have to strong arm the local public company (SPL) Destination Rennes, created in October 2013 by Rennes Métropole and the city of Rennes, which will operate including the future Convention Centre. Furthermore, the missions of the Office of Tourism and Congress of Rennes Métropole will be included in this SPL from January 2014.

It remains to translate this document into concrete policy actions. "Two major deadlines awaiting us: the opening of the convention center in 2017 and the arrival of the high speed line in 2018. We must be ready on time," says Honoré Puil.
What they say

Virulent load Fabrice Marzin (opposition Alliance citizen) against the document presented Thursday he considers "a distressing poverty. It offers nothing concrete, no clear direction, no map positioning of French tourism. What are our specificities and our strengths? We still have no strategy worthy of the name with that document. It is about creating a tourism observatory. It might be necessary to start there before creating the SPL. "

Bruno Chavanat (opposition, UDI) deplored "the multitude of things proposed in this document while it should rather target a particular aspect." He advanced the paradoxical situation of "a little metropolis Rennes identified in a region that is extremely. Let Rennes historical and emotional heart of Brittany. "Lack of access to Parliament of Britain, no major celebrations around the 500th anniversary of Anne of Brittany, etc. According to the elected opposition, "we are behind the development of our heritage and history of the city."
Answer (s) Honoré Puil: "Let us first define the strategic lines, then we will define a plan of action. Partners and professionals we have associated with this strategy show them extremely interested in our approach. "The means that Rennes Métropole devoted to tourism, the Vice President stressed that in a few years" we
went from € 900,000 to 2 million. "
source : http://metropole.rennes.fr/actualites/institutions-citoyennete/institution/comment-attirer-davantage-les-touristes/

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